Full Digital Rebrand
State Street .com Redesign
Client: State Street
Role: Lead Design, Art Direction, UX
This was a major site and brand overhaul for State Street. As the lead designer, I worked with two Creative Directors to provide, concepts, the UX / IA and Art Direction for this entire 18 month project. The site is now live at Statestreet.com and the brand was successfully rolled out across the 32 countries that State Street has a prescence in.
User Experience / Strategy
Before a single design was done, there was a lot of work to get the framework of the site off the ground. The plan was to scrap everything and rebuild it from the ground up, with not only new wireframes, but new ways to display imagery, text and graphics. The idea was to create a platform that would allow the company to shift their brand without worrying of lacking anything visually.
Competitor Analysis and Mood Boarding
On top of the main site, State Street had a number of Apps that help deliver written and video content to their clients. While not the main priority, half of what made the whole rebranding so successful was that the redesign covered everthing that State Street's clients see.